{"id":34742,"date":"2020-02-12T17:46:31","date_gmt":"2020-02-12T16:46:31","guid":{"rendered":"http:\/\/new.provolonevalpadana.it\/?page_id=34742"},"modified":"2026-04-26T11:21:54","modified_gmt":"2026-04-26T09:21:54","slug":"campagne-pubblicitarie-2020","status":"publish","type":"page","link":"https:\/\/www.provolonevalpadana.it\/es\/campagne-pubblicitarie-2020\/","title":{"rendered":"Campa\u00f1as publicitarias 2020"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"34742\" class=\"elementor elementor-34742\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f900b00 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f900b00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1acade5b\" data-id=\"1acade5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6424f6 elementor-widget elementor-widget-heading\" data-id=\"4a6424f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campa\u00f1as publicitarias 2020<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d9617d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d9617d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a030718\" data-id=\"a030718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e967f44 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"e967f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.provolonevalpadana.it\/es\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2d0167 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d0167\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-912d68f\" data-id=\"912d68f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc4941 elementor-widget elementor-widget-heading\" data-id=\"2fc4941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Descubre las campa\u00f1as publicitarias 2020<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc8ab6 elementor-widget elementor-widget-text-editor\" data-id=\"0bc8ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a publicitaria 2020 de\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/es\/provolone-valpadana-dop\/\"><strong>Provolone Valpadana DOP<\/strong><\/a> se centra en el dualismo entre las dos tipolog\u00edas <a href=\"https:\/\/www.provolonevalpadana.it\/es\/provolone-valpadana-dop\/dolce\/\"><strong>Dulce<\/strong><\/a>\u00a0Y\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/es\/provolone-valpadana-dop\/piccante\/\"><strong>picante<\/strong><\/a>.<\/p><p>El Consorcio centr\u00f3 la campa\u00f1a de prensa de 2020 del Provolone Valpadana DOP en la clara identificaci\u00f3n de las dos tipolog\u00edas que lo caracterizan: el dulce y el picante. Es sumamente importante ofrecer al consumidor aquellos elementos de uso que puedan favorecer un uso m\u00e1s puntual, para garantizar una apreciaci\u00f3n m\u00e1s reflexiva.<\/p><p>Para abordar mejor las sugerencias, las im\u00e1genes se caracterizaron en diferentes momentos, para subrayar la diversidad de gustos y sabores que determina momentos de uso bien diferenciados e inmediatamente perceptibles.<\/p><p>Este es el objetivo que nos propusimos y el bodycopy ejemplifica su significado.<\/p><p>As\u00ed, si el dulce es &quot;el ingrediente que seduce el paladar&quot;, el consumo de comida picante identifica &quot;un momento de verdadero sabor&quot;.<\/p><p>Si por un lado el dulce Provolone Valpadana se presenta como ingrediente de un s\u00e1ndwich, por otro, en la versi\u00f3n picante, el protagonista absoluto es el queso, en su caracter\u00edstica m\u00e1s buscada por los conocedores.<\/p><p>En la tercera versi\u00f3n, el concepto de dualismo se reitera y se condensa en una \u00fanica afirmaci\u00f3n que confirma que lo dulce es perfecto como ingrediente mientras que lo picante, de sabor m\u00e1s fuerte, es m\u00e1s bien apto para disfrutarlo &quot;en pureza&quot;, o quiz\u00e1s eligiendo exclusivos combinaciones.<\/p><p>Una elecci\u00f3n que sugiere contextos y usos, representados visualmente por las im\u00e1genes sobre fondo negro, que contribuyen a\u00fan m\u00e1s a resaltar las dos formas de Provolone Valpadana.<\/p><p>En las notas de prensa participaron los diarios nacionales m\u00e1s importantes y de mayor circulaci\u00f3n, as\u00ed como algunas revistas del sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dda4e9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dda4e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8dc0d59\" data-id=\"8dc0d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a7ff4f elementor-widget elementor-widget-image\" data-id=\"9a7ff4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.provolonevalpadana.it\/wp-content\/uploads\/2020\/02\/Campagne-pubblicitarie-2020-Provolone-Valpadana-dolce.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c53e6c1\" data-id=\"c53e6c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b2e5f elementor-widget elementor-widget-image\" data-id=\"45b2e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.provolonevalpadana.it\/wp-content\/uploads\/2020\/02\/Campagne-pubblicitarie-2020-Provolone-Valpadana-piccante.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11e5af2\" data-id=\"11e5af2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab438a elementor-widget elementor-widget-image\" data-id=\"5ab438a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.provolonevalpadana.it\/wp-content\/uploads\/2020\/12\/Campagne-pubblicitarie-2020-Provolone-Valpadana-dop.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8894e07 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8894e07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef1ed19\" data-id=\"ef1ed19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b8e6d elementor-widget elementor-widget-text-editor\" data-id=\"27b8e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El dualismo de sabores y usos entre los dos tipos de Provolone Valpadana es tambi\u00e9n un elemento fundamental en los dos v\u00eddeos siguientes (realizados gracias a la contribuci\u00f3n del PSR 2014-2020 \u2013 Regi\u00f3n de Lombard\u00eda \u2013 GAL OGLIO PO) presentados en todos los canales sociales oficiales. del Consorcio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e0511b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e0511b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0818213\" data-id=\"0818213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d737c elementor-widget elementor-widget-video\" data-id=\"c6d737c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dXDBiaLhwIM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c64bb89\" data-id=\"c64bb89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7299ad elementor-widget elementor-widget-video\" data-id=\"b7299ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LJaEdd1Dqok&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Scopri le campagne pubblicitarie 2020 La campagna pubblicitaria del 2020 del\u00a0Provolone Valpadana D.O.P. \u00e8 incentrata sul dualismo tra le due tipologie dolce\u00a0e\u00a0piccante. Il Consorzio ha incentrato la campagna stampa 2020 del Provolone Valpadana DOP sulla chiara individuazione delle due tipologie che lo caratterizzano: quella dolce e quella piccante. \u00c8 estremamente importante offrire al consumatore quegli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36951,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-34742","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.<\/title>\n<meta name=\"description\" content=\"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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