{"id":35177,"date":"2020-01-15T18:24:39","date_gmt":"2020-01-15T17:24:39","guid":{"rendered":"http:\/\/new.provolonevalpadana.it\/marchio-provolone-valpadana\/"},"modified":"2024-07-09T22:29:48","modified_gmt":"2024-07-09T20:29:48","slug":"brand-provolone-valpadana","status":"publish","type":"page","link":"https:\/\/www.provolonevalpadana.it\/en\/brand-provolone-valpadana\/","title":{"rendered":"The brands"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"35177\" class=\"elementor elementor-35177\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c255cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c255cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef0baa2\" data-id=\"ef0baa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdda7eb elementor-widget elementor-widget-heading\" data-id=\"cdda7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The brands<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-741d49e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741d49e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ad641\" data-id=\"36ad641\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf28eb elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"1cf28eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.provolonevalpadana.it\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2be281 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2be281\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-890db13\" data-id=\"890db13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-094fae4 elementor-widget elementor-widget-image\" data-id=\"094fae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.provolonevalpadana.it\/wp-content\/uploads\/2020\/02\/Brand-Provolone-Valpadana-PDO.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e360b1\" data-id=\"0e360b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624028c elementor-widget elementor-widget-heading\" data-id=\"624028c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The brand of Provolone Valpadana PDO is a cockade: a yellow shape on a green background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b5f7c elementor-widget elementor-widget-text-editor\" data-id=\"88b5f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand that distinguishes the Provolone Valpadana is the cockade, attached to the rope that supports the shape. The same logo is also visible on all the product packages on sale.<\/p>\n<p>The absolute guarantee of product quality and safety against all forms of counterfeiting.<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/en\/\"><strong>Consortium<\/strong><\/a>\u00a0is the voluntary organization that protects the brand and verifies its conformity to the sale. It is the story of men and their purpose to get together in the name of\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/en\/provolone-valpadana-pdo\/\"><strong>Provolone Valpadana PDO<\/strong><\/a>.<\/p>\n<p>The men are the ones in charge of the dairies where the cheese was and is made and the farmers who procure and supply the necessary milk from their cows.<\/p>\n<p>Like all true stories, real, lived, it hasn&#039;t really been a walk, because gathering so many heads, we know, is not easy. But the men of Provolone Valpadana have succeeded in doing so and in advance of many other cheese producers, convinced that only compact and united you can create<strong>.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1529e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f1529e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68caa6f\" data-id=\"68caa6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbfc7f3 elementor-widget elementor-widget-heading\" data-id=\"bbfc7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Only the collaboration between the producers has allowed to reach an agreement to better protect Provolone Valpadana<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd264ed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd264ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0aba13b\" data-id=\"0aba13b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4b2408 elementor-widget elementor-widget-heading\" data-id=\"b4b2408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From the &#039;50s to &#039;78<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe6880 elementor-widget elementor-widget-text-editor\" data-id=\"bfe6880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The conviction was already there when, in the mid-fifties, Provolone (which was still only called that) was recognized as a \u201ctypical cheese\u201d.<\/p>\n<p>At that time, the question of the production area was controversial (it was potentially the whole of Italy, but in reality the\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/en\/dairies-producers-of-provolone-valpadana\/\"><strong>producers<\/strong><\/a>\u00a0were concentrated in Lombardy, Emilia and Veneto), and the so-called production polymorphism of Provolone was also hesitant. In fact, Provolone can have very different formats<\/p>\n<ul>\n<li>salami<\/li>\n<li>melon<\/li>\n<li>truncated cone<\/li>\n<li>pear, also surmounted by a spherical head, or flask<\/li>\n<\/ul>\n<p>and various weights and sizes (from a few ounces to over 100 kilos).<\/p>\n<p>The first turning point came in 1975, the year in which the producers of the Po Valley decided to become members of a single organism, the Consorzio di tutela, unlike other cheeses from Lombardy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1336be3\" data-id=\"1336be3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b74174 elementor-widget elementor-widget-heading\" data-id=\"0b74174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From 1978 to the present<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f8f49 elementor-widget elementor-widget-text-editor\" data-id=\"52f8f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three years later, in 1978, the Consortium was officially entrusted with the task of supervising, that is to say, from that moment on it was supervising all the producers that were part of the Consortium, but also non-members, so that they would respect the rules of the game and produce Provolone according to the agreed standard.<\/p>\n<p>In 1993 the denomination of origin \u201cProvolone Valpadana AOC\u201d was recognized and, as a reward, on June 21, 1996 the European Union recognized Provolone Valpadana as a Protected Designation of Origin, and it was included in the range of PDO cheeses with its\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/en\/provolone-valpadana-pdo\/mild\/\"><strong>mild<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.provolonevalpadana.it\/en\/provolone-valpadana-pdo\/strong\/\"><strong>strong<\/strong><\/a>\u00a0versions.<\/p>\n<p>For the then Consorzio Tutela Provolone another task began: the protection of the product and its defense against imitation, fraud and counterfeiting. From that moment on, nothing that might have seemed Provolone could replace that produced in Valpadana. And to ensure the authentic Provolone Valpadana PDO a cockade with the trademark of the Consortium of protection: on the green background a yellow shape and the number of the dairy producer.<\/p>\n<p>Since 2002 also the name of the Consortium has been renewed: it has become Consorzio Tutela Provolone Valpadana with new and qualifying functions to improve and protect the cheese.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0969b59 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0969b59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4948537\" data-id=\"4948537\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1df89 elementor-widget elementor-widget-heading\" data-id=\"0e1df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The PDO mark combines with the Provolone Valpadana brand certifies its origin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0c6c elementor-widget elementor-widget-text-editor\" data-id=\"26d0c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The symbol of Provolone Valpadana itself is accompanied on the shapes by the PDO trademark, which is independent from the Consortium and is regulated by law. The red rosette on a yellow background identifies all those products with Protected Designation of Origin.<\/p><p>This acronym means that all stages of production of the product must take place within a defined geographical area.<\/p><p>In addition, the production process must comply with the canons defined in the relevant Specifications.<\/p><p>The recognition of the PDO mark is regulated by law: the\u00a0<strong><a href=\"https:\/\/www.politicheagricole.it\/flex\/cm\/pages\/ServeBLOB.php\/L\/IT\/IDPagina\/2090\"><u>Ministry of Agricultural, Food<\/u><\/a><\/strong> and Forestry Policies provides a complete list of products that can boast the recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fecbc0e\" data-id=\"fecbc0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f390df elementor-widget elementor-widget-image\" data-id=\"0f390df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.provolonevalpadana.it\/wp-content\/uploads\/2020\/02\/PDO-cheese-brand.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The brands The brand of Provolone Valpadana P.D.O. is a cockade: a yellow shape on a green background The brand that distinguishes the Provolone Valpadana is the cockade, attached to the rope that supports the shape. The same logo is also visible on all the product packages on sale. The absolute guarantee of product quality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36903,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-35177","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The brand of Provolone Valpadana P.D.O. is a cockade<\/title>\n<meta name=\"description\" content=\"A seal of quality is affixed to every single cheese wheel: it is the Provolone Valpadana trademark, which certifies the origin and processing of the cheese\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.provolonevalpadana.it\/en\/brand-provolone-valpadana\/\" \/>\n<meta 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