{"id":34742,"date":"2020-02-12T17:46:31","date_gmt":"2020-02-12T16:46:31","guid":{"rendered":"http:\/\/new.provolonevalpadana.it\/?page_id=34742"},"modified":"2026-04-26T11:21:54","modified_gmt":"2026-04-26T09:21:54","slug":"campagne-pubblicitarie-2020","status":"publish","type":"page","link":"https:\/\/www.provolonevalpadana.it\/en\/campagne-pubblicitarie-2020\/","title":{"rendered":"2020 advertising campaigns"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2020 advertising campaigns<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Discover the 2020 advertising campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The 2020 advertising campaign of\u00a0Provolone Valpadana DOP<\/strong><\/a> It focuses on the dualism between the two typologies mild<\/strong><\/a>\u00a0and\u00a0spicy cheese<\/strong><\/a>.<\/p>

The Consortium has focused the 2020 press campaign of Provolone Valpadana DOP on the clear identification of the two typologies that characterize it: the sweet one and the spicy one. It is extremely important to offer the consumer those elements of use that can encourage a more punctual use, to guarantee a more thoughtful appreciation.<\/p>

To better direct the suggestions, the images have been characterized at different moments, to underline the diversity of taste and flavour that determines well differentiated and immediately perceptible moments of use.<\/p>

This is the goal we set ourselves and the bodycopy exemplified what it meant.<\/p>

Thus, if sweet is \u201cthe ingredient that seduces the palate\u201d, the consumption of spicy food identifies \u201ca moment of true flavour\u201d.<\/p>

While on the one hand the sweet Provolone Valpadana is presented as an ingredient in a sandwich, on the other hand, in the spicy version, the absolute protagonist is the cheese itself, in its most sought-after characteristic by connoisseurs.<\/p>

In the third version, the concept of dualism is reiterated and condensed into a single claim that confirms how sweet is a perfect ingredient while spicy, with a stronger flavour, is instead suitable to be enjoyed \u201con its own\u201d, or perhaps by choosing exclusive combinations.<\/p>

A choice that suggests contexts and uses, visually rendered by the images on a black background, which further contribute to highlighting the two forms of Provolone Valpadana.<\/p>

The press releases involved the most important and widely circulated national newspapers, as well as some industry magazines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The dualism of flavors and uses between the two types of Provolone Valpadana is also a fundamental element in the two following videos (produced thanks to the contribution of the PSR 2014-2020 \u2013 Lombardy Region \u2013 GAL OGLIO PO) presented on all the official social channels of the Consortium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Scopri le campagne pubblicitarie 2020 La campagna pubblicitaria del 2020 del\u00a0Provolone Valpadana D.O.P. \u00e8 incentrata sul dualismo tra le due tipologie dolce\u00a0e\u00a0piccante. Il Consorzio ha incentrato la campagna stampa 2020 del Provolone Valpadana DOP sulla chiara individuazione delle due tipologie che lo caratterizzano: quella dolce e quella piccante. \u00c8 estremamente importante offrire al consumatore quegli […]<\/p>\n","protected":false},"author":1,"featured_media":36951,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-34742","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCampagne pubblicitarie 2020 Provolone Valpadana D.O.P.<\/title>\n<meta name=\"description\" content=\"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.provolonevalpadana.it\/en\/campagne-pubblicitarie-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.\" \/>\n<meta property=\"og:description\" content=\"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.provolonevalpadana.it\/en\/campagne-pubblicitarie-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Consorzio Tutela Provolone Valpadana\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-26T09:21:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/\",\"url\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/\",\"name\":\"Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-02-12T16:46:31+00:00\",\"dateModified\":\"2026-04-26T09:21:54+00:00\",\"description\":\"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/campagne-pubblicitarie-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campagne pubblicitarie 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/#website\",\"url\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/\",\"name\":\"Consorzio Tutela Provolone Valpadana\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.provolonevalpadana.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.","description":"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.provolonevalpadana.it\/en\/campagne-pubblicitarie-2020\/","og_locale":"en_GB","og_type":"article","og_title":"Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.","og_description":"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali","og_url":"https:\/\/www.provolonevalpadana.it\/en\/campagne-pubblicitarie-2020\/","og_site_name":"Consorzio Tutela Provolone Valpadana","article_modified_time":"2026-04-26T09:21:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/","url":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/","name":"Campagne pubblicitarie 2020 Provolone Valpadana D.O.P.","isPartOf":{"@id":"https:\/\/www.provolonevalpadana.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/#primaryimage"},"image":{"@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-02-12T16:46:31+00:00","dateModified":"2026-04-26T09:21:54+00:00","description":"Scopri le Campagne pubblicitarie 2020 del Provolone Valpadana D.O.P. dolce e piccante pubblicate su quotidiani e riviste nazionali","breadcrumb":{"@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.provolonevalpadana.it\/campagne-pubblicitarie-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.provolonevalpadana.it\/"},{"@type":"ListItem","position":2,"name":"Campagne pubblicitarie 2020"}]},{"@type":"WebSite","@id":"https:\/\/www.provolonevalpadana.it\/#website","url":"https:\/\/www.provolonevalpadana.it\/","name":"Consorzio Tutela Provolone Valpadana","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.provolonevalpadana.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/pages\/34742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/comments?post=34742"}],"version-history":[{"count":10,"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/pages\/34742\/revisions"}],"predecessor-version":[{"id":50468,"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/pages\/34742\/revisions\/50468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.provolonevalpadana.it\/en\/wp-json\/wp\/v2\/media?parent=34742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}