Brand

Brand

The brand is a rosette, provolone yellow on a green background

The Consortium is the voluntary body that protects the brand by verifying sale compliance. It is the story of men and their resolve to come together in the name of Provolone Valpadana PDO. These men are in charge of the dairies where it was and is made and the farmers whose cows produce the necessary milk. Like all true, real and lived stories, it was not a walk in the park, because, as you know, bringing together many minds is never easy. But the men of Provolone Valpadana PDO succeeded and, ahead of many other cheese manufacturers, found the strength that only comes from being compact and united.
Brand
The belief was already there when, in the mid-fifties, Provolone (which was called just that) was recognised as a "typical cheese". Controversy arose over the question of the production area (potentially all of Italy, but in reality, production was concentrated between Lombardy, Emilia and Veneto), and even the so-called production polymorphism of Provolone produced hesitation, as it could, in fact, have numerous different formats (spherical, pear, mandarin, cylindrical, pancetta, salami) and extremely varied weights and sizes (from a few ounces to more than 100 kilos). The first turning point came in 1975, the year in which the producers of the valley decided to form a single body, the Consortium for protection.
Brand
Three years later, in 1978, the Consortium received the official mandate to undertake supervision, and from that moment, it was to monitor all producers who were part of it, as well as non-member companies, to ensure they complied with the rules of the game and produced a Provolone according to the agreed standard. In 1993, "Provolone Valpadana DOC" was awarded designation of origin and, to our great satisfaction, on 21 June 1996, the European Union awarded the Provolone Valpadana Protected Designation of Origin or the coveted PDO. And so, for the Consorzio Tutela Provolone another task began: protecting the product and defending it from imitations, fraud and counterfeiting. From that moment, nothing that looked like provolone was allowed to replace the real one. And to ensure the authenticity of Provolone Valpadana PDO, a rosette was designed with the mark of the Consortium, provola yellow on a green background, along with the number of the dairy producer. In 2002, name of the Consortium was also renewed: it became the Consorzio Tutela Provolone Valpadana with new and significant features to improve and protect the cheese. The mark that distinguishes the Provolone Valpadana PDO is the rosette, attached to a rope that supports the shape. The same logo is also visible on all products packaged for vacuum-pack sale. It's an absolute guarantee.
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